WEBVTT
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FRONTRUNNERS

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I want to create an environment where more people with disabilities can work.

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My goal is to bring out their potential, so they can work professionally.

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Rather than simply offering help, I want to solve problems together.

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Social entrepreneur
Ishikawa Naohito

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Sri Lanka, an island nation in the Indian Ocean.

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On its west coast lies its largest city and economic hub, Colombo.

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A building in the backstreets of the city center.

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Every morning at 8 a.m.,

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people with visual impairments come here to work.

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Good morning.

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It's a massage salon.

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It employs seven experts and several trainees,

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all of whom have visual impairments.

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The salon opens, and customers start checking in.

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They serve mainly middle and upper-class Sri Lankans,

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as well as foreign residents,

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and some tourists who discover the business online.

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Massage therapists use their fingers and palms to massage clients' pressure points,

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relieving tightness and other physical issues.

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Techniques are based on shiatsu,

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which originated in Japan around 100 years ago.

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How do I feel? Oh, so good.

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I feel like the pressure... the way they did the whole massage...

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Very good, because they have extrasensory skill,

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because they cannot see.

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So they're more used to focusing more on their other senses.

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A common view in Sri Lankan society

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is that people with visual impairments can't work.

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Many live with their families, and have limited opportunities to participate in society.

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But at this salon, they can work,

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even earning around 330 US dollars a month,

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more than the national average.

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It's a good opportunity for us because there are other places

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that can't take you for work because of the disability we have.

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I like this job because the more I work, the more I earn.

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The salon was founded in 2012

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by the head of a Japanese NPO, Ishikawa Naohito.

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The high wages are one facet of the NPO's core principles.

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We refer to our work as "social business."

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It's not welfare.

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We've been told that it's not right to make visually impaired people work.

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But we're not exploiting them.

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Our goal is to bring out their potential, so they can work professionally.

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That's the environment we're aiming for.

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Hopefully we can change society's perspective.

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In Japan, Ishikawa studied at an agricultural university.

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He came to Sri Lanka in 2002

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as a volunteer through a Japanese government program.

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Following the 2004 Indian Ocean earthquake and tsunami,

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he decided to stay longer than his original term

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to support recovery efforts, founding an NPO.

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But as he was carrying out aid activities, he started to have misgivings.

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After we provided aid, many disaster victims didn't move onto the next step.

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They got used to the help and kept asking for more.

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We got lots of requests.

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And we began to doubt that our work was leading to any real progress.

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How could we move on from this cycle of only providing aid?

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Rather than simply offering help, I wanted to solve problems together.

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So I decided to pursue that kind of project.

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Ishikawa resolved to develop social businesses by working "with" Sri Lankans.

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He made the acquaintance of some people with visual impairments,

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who were struggling.

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He realized that teaching them massage techniques

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would let them provide a high-value service and enrich their lives,

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in a mutually beneficial arrangement.

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He asked Japanese shiatsu practitioner Sasada Saburo to conduct their training.

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Sasada had previously taught in India and Malaysia.

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The Sri Lankan students were greatly encouraged by Sasada,

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who was himself blind.

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One of the first trainees was Rumesh Thanuka,

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who came from the countryside.

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He was born with an extra finger and lost most of his sight at the age of 15,

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due to a disease of the nervous system.

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He was 23 years old and in vocational training when he met Ishikawa.

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Twelve years later, he's the salon's top earner,

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with a monthly wage of up to 500 dollars.

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I knew he could do it.

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That's why I recruited him.

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I thought it would be hard because of my extra finger.

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But I tried and realized I could do it.

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Besides my parents, Ishikawa is the most important person in my life.

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In 2016, the salon faced a major crisis.

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A manager convinced the employees that Ishikawa was taking advantage of them.

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The team made the decision to quit en masse.

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Rumesh was the only one who stayed behind.

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I didn't know what I'd do if I left. It was frightening.

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I spoke to my parents, then came back.

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My father accompanied me.

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He said Ishikawa was a good person and told me to keep my job.

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If he hadn't stayed, we'd have had to close the salon.

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That day, I renewed my commitment.

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I vowed to move on and build a successful business.

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8 a.m.

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One massage therapist, Priyantha Kosala, leaves the salon alone.

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To spread awareness of the salon,

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Ishikawa arranges for on-site massages at several businesses.

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This also gives his visually impaired employees the opportunity

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to travel further than they normally would.

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He intentionally asks them to go without an escort.

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Kosala arrives at the office of a major logistics company,

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where an employee guides him.

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After learning about Ishikawa and his team's activities,

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the company director built a massage room in the office

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as a perk for his employees.

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They can make reservations within office hours.

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Sessions are just 15 minutes each,

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since they take place during workdays.

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The massage focuses on areas of particular tension or fatigue.

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Just like Rumesh, Kosala is a veteran massage therapist.

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He joined the salon at the very beginning.

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These sessions let me travel for work and meet lots of clients.

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This is the company's director.

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My employees are all grateful.

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In Sri Lanka, there's not much work available

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for visually impaired people.

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It's thanks to jobs like this that everyone in the country...

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...has the opportunity to work.

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Kosala has struggled with work in the past.

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Back in 2016, he was one of the employees

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that suspected Ishikawa of exploitation and decided to quit.

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I found work at another salon, but I wasn't paid very much.

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I felt like I'd abandoned Ishikawa, so I came back after a while.

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He took me back despite what I'd done. I realized how kind he was.

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It's early October, and today is a Sri Lankan public holiday.

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Ishikawa is accompanying Rumesh on a visit to his home village.

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It's a 90-minute drive from Colombo.

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Ishikawa is visiting Rumesh's parents for the first time in around two years.

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They believed in him enough to let their son work with him,

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far away in Colombo.

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He receives a warm welcome.

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Rumesh supports his family's finances

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by sending them most of the money he earns.

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Thanks to Ishikawa, our son is doing well enough to take care of us.

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We're very grateful.

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There's another reason for the trip.

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Rumesh is joined by his sister, who cared for him since childhood.

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Together, they visit a construction site

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where Rumesh is building a house with his sister and her husband.

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Ishikawa wants to see how it's progressing.

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Rumesh's plan is to open a massage salon in the house,

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so he can live and work alongside his parents.

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By building this house, I hope to live with them and take care of them.

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And I want to take my work to the next level.

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Society seems to think that blind people are helpless.

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But my colleagues and I are showing what's possible.

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I'm happy we're demonstrating that.

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What does Ishikawa think of Rumesh's project?

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For so long, he's been receiving help. From his family, neighbors, and so on.

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But now he's the one helping others.

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I'm very happy to see that in action.

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Maharagama is an outer suburb of Colombo.

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Ishikawa lives in a second-floor apartment here.

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He's married to a Sri Lankan woman and has a three-year-old son.

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His wife practices traditional ayurvedic medicine.

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I've lived in Sri Lanka for a while,

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but there's plenty I don't understand.

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My wife gives me lots of helpful advice.

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He works a lot and doesn't eat properly.

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I wish he'd take better care of himself.

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Sometimes I get annoyed at how busy he is.

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But he takes time off to comfort me.

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She often says we would've broken up

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if she were an ordinary Sri Lankan.

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I guess she's not ordinary!

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Ishikawa has been in Sri Lanka for 23 years.

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Why did he choose it as his home?

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I happened to end up here and meet lots of different people.

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There are things I want to achieve here.

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So I'll probably stay for a long time.

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It's often said to be a fun country to visit.

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People are friendly and thoughtful.

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But working here is different.

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Money changes people.

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I've had tricky moments. But I try not to dwell on them.

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Despite past issues, Ishikawa wants to move forward,

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hand in hand with the people of Sri Lanka.

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The massage salon isn't his only social business project.

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This is a grocery store in central Colombo,

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specializing in organic vegetables and products made from them.

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Ishikawa started the business in 2014.

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What was his goal?

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In a word: health.

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We encourage organic farming by buying at a high price.

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We then sell the produce in cities.

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Farmers are healthier and make more money.

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And customers in Colombo can improve their health.

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That's the goal.

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The business has 14 employees.

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They also sell organic vegetables wholesale,

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to supermarkets and other stores.

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This income is what supported the massage salon during the COVID-19 pandemic,

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when it was struggling to keep its doors open.

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The store is supplied in part by eight farms,

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which Ishikawa visits each month.

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Some took up organic farming following his encouragement.

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Others were pursuing it already,

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but were having a hard time finding buyers.

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I studied agriculture at university. It interests me.

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There was a time when I dreamed of becoming a farmer.

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So I find this work really rewarding.

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It's a time of dramatic change for Sri Lankan society.

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Elections in fall 2024

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saw the country replace its two longstanding major parties

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with a government working towards economic and social development.

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I'm proud of the new government.

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And I believe that our new president will make things better.

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The corruption was out of control.

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But now it feels like it's gone.

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It's a positive development for Ishikawa's businesses.

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Today, he's visiting the government's Department of Social Services.

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He's meeting with the director, Darshani Karunarathna,

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who supports his efforts to create job opportunities for people with disabilities.

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Ishikawa is here to discuss a national certification for massage therapists.

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He's been lobbying the government for years,

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and after the recent election, talks have begun to progress.

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I'd like to discuss people with visual impairments.

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Massage therapists should have access to a globally recognized qualification.

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That will allow them to work anywhere.

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Including booming industries like tourism and hotels.

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Yes, because massages are in demand.

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Understood. I'm talking to the Labor Bureau about qualifications.

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I hope to receive permission by the end of the year.

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The new government is striving to support people with disabilities.

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It's part of a national movement toward equality.

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And it's making my work a lot easier.

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With the wind in his sails, Ishikawa is starting a new venture,

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in addition to his massage and grocery businesses.

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He's driving to Kandy, Sri Lanka's historical capital.

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It's around 100 kilometers east of Colombo.

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Kandy is home to the Wattegama Vocational Training Center.

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It's one of 11 facilities for people with disabilities,

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situated all across Sri Lanka.

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Young people come here to learn skills like sewing,

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woodworking,

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and computing.

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Ishikawa is visiting a class

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where young people with hearing and developmental disabilities

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learn beauty skills such as hairdressing and makeup.

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How are the students doing?

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They're at the end of the course, about to take their exams.

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Ishikawa is teaming up with the training center on a new project.

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He'll be employing graduates of the course at a new nail salon.

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After working with visually impaired people,

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I've been considering other disabilities.

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And recently, a lot of nail salons have been opening in Sri Lanka.

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I think deaf and hard-of-hearing people can be good at intricate tasks.

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So I'm providing nail artist training.

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The plan took the center's leader by surprise.

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He had faced a longstanding problem.

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Graduates of these facilities struggle to find work using their new skills.

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When Ishikawa first approached me, I was skeptical of his idea.

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But I thought we should try something new.

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Back in Colombo...

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Ishikawa visits a space he's renting for the nail salon business.

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Six graduates of the Wattegama Vocational Training Center,

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with hearing or developmental disabilities,

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have already been studying nail art here for around a year.

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Ishikawa used crowdfunding to secure funds for a new nail salon

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on the floor above his massage business.

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It's set to open in one week's time.

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He recruited a professional from Japan,

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which is known around the world for its high-level nail art.

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She's been teaching graduates new techniques.

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The final step of their training is to work on the nails of trial customers.

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I hope to work as a nail artist for a very long time.

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I want to study hard.

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I want to keep improving.

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I hope to be able to provide a good service to our customers.

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I know that they want to work for themselves, as professionals.

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So we're working with them to achieve that.

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Mid-October.

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Right above the massage salon,

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it's finally opening day for the nail art salon

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staffed by employees with hearing and developmental disabilities.

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For Ishikawa, it's the start of a new social business.

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The salon's first guests include the staff's relatives,

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the Director of Social Services,

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and the head of the vocational training center.

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Ishikawa gives an opening speech.

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I'm delighted we've reached this very special day.

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I don't pity people with disabilities.

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They have the skills to lead rich lives.

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And contribute to society.

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We just need to create an environment

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where that is possible.

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The Director of Social Services cuts the ribbon.

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This will be a place where people with hearing and developmental disabilities can thrive.

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Their first customer will be the director herself.

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After the ceremony, the massage therapists also get to work.

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Staff members are each carving their own path.

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Through social businesses,

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Ishikawa wants to accompany the people of Sri Lanka on their journey, hand in hand.

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What motivates him as a "frontrunner" in his field?

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Human connection. It leads to further connections and joy.

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I've slowly made that realization. And it's become a driving force.

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I'm committed to addressing social problems through business.

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When it comes to social businesses in Sri Lanka, I want to be a pioneer.
